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Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency
On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
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Vividata partners with global leaders to launch Canada's first consumer and media passive panel
Pre-eminent consumer and audience insights company Vividata has joined forces with market research tech company RealityMine, market, audience and opinion research specialist Ipsos, and digital data collection expert Delvinia, to launch the first passive panel of its kind in Canada.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat
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Launch of Ipsos Innovation Testing
Ipsos Innovation Testing: Real People + Real Behavior = Real Success.
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Nearly Half of Canadians (46%) Would Be Embarrassed to Seek Bankruptcy Help
Stigma Surrounding Bankruptcy Prevents 31% from Seeking Help; More Among Those in Serious Debt (47%) and Millennials (42%)
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Federal Conservatives (37%), Liberals (31%) Locked in Holding Pattern as Parliamentarians Hit the Summer-Barbecue Circuit
Most (67%) Canadians Want Change in Ottawa; Scheer (36%) Edges Trudeau (32%) as Best Prime Minister
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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