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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Only Half (50%) of Canadians Currently Working from Home Say They Expect to Return to the Office Regularly in 2022
Most (88%) Say they’ve Enjoyed Working from Home More Often but 58% Miss Being with their Colleagues
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.