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Despite Softening Inflation, Canadians’ Affordability Concerns Remain Acute
Eight in ten (81%) continue to be concerned about rising everyday costs, while seven in ten (71%) are concerned that interest rates are rising faster than they can adjust.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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Ipsos launches Non-Interventional Studies (NIS) Centre of Expertise
The new NIS Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in real world evidence, an area of increasing priority for healthcare companies.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.
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Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure
Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years
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LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment.
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A Refreshing Take on Beverage Trends: Generational Differences
Revisit our on demand webinar to hear more about the interdependencies of generational forces, category trends and evolving situational dynamics, as well as how their interactions impact and will continue to shape how Canadians drink.
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.