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Nine in Ten Canadians (88%) Claim to Support Local Businesses Over Large Ones
Majority (57%) Would Pay More for a Product or Service Sold by a Local Business
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2017 Best Banking Awards
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Ipsos Connect launches Connect:Digital, in Partnership With Moat
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase
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Gaming X,Y,Z Syndicated Study 2017
Insights on Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Majority (61%) of Canadians Support Legalization of Recreational Marijuana Use, But Only Half (49%) Support Ability to Grow Pot Plants at Home
If Government Allows Home-Grown Pot Plants, Majority (61%) Wants Minimum Age Restriction of 21 Years Old
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition
Only 15% Know Osteoporosis Has No Symptoms to Allow Early Detection
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Only One in Ten (12%) Canadians Aware of High Blood Pressure as a Chronic Condition or Disease, when it's a Leading Risk Factor for Stroke and a Major Risk Factor for Heart Disease
Six in Ten (59%) Canadians Concerned they'll Develop High Blood Pressure when 90% of Canadians will