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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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New Consumer Group for Food Companies
Marketing Magazine, January 18, 2016 - In this article, you will read more about an emerging consumer group within the Food sector in Canada. Learn more about YEMMies (Young Educated Millennial Moms).
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Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase
But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet
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Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms
The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential
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Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter's Late Arrival
Three In Ten (29%) Drivers with Snow Tires Still Haven't
Completed the Task -
Ipsos Reid and Reader's Digest Release 2015's Annual Trusted Brand(TM) Survey
Most Canadians Willing to Pay a Little More to Support a Company They Trust
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Three in Ten (31%) Canadians Will Set A New Year's Resolution, Yet Three Quarters (73%) Eventually Break Them
Nine in Ten (88%) Are Always Looking for Ways to Improve Overall Well-Being
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Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago
Two in Three (66%) Say their Debt Level is Unimproved from a Year Ago