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The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management
But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Two out of three Canadians (63%) believe that the level of federal government spending is too high
Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending
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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honour serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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Ipsos named as a Great Place to Work® in Canada for third consecutive year
Ipsos has been named as a 2024 Great Place to Work® in Canada.
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MNP Consumer Debt Index Dips (Down 6 Points) Despite Interest-Rate Decline
Over half (57%) say interest rates will need to go down a lot before their financial situation significantly improves.
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24% of Canadians think Success Depends on Factors Beyond Their Control
Four in ten Canadians believe that people’s chances of success in Canada depend mostly on their own merits and efforts.
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The Majority of Residents Say There is a Traffic and Congestion Crisis in the Greater Toronto and Hamilton Area.
Four in ten who commute say that it takes more time to get to work or school, compared to just one year ago.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.