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Half (48%) of Millennials Place Home Ownership among Financial Priorities, but only 28% have put Money Towards it in Past Year
Millennials Prefer TFSAs (48%) to RRSPs (30%)
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Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase
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Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians
Most (75%) Canadians Worry about Balancing Today's Financial Needs with
Saving for Tomorrow -
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Nine in Ten (90%) Canadians Believe Barack Obama Will Retain Presidency and 86% Would Vote for Obama If They Could
84% Say Obama Better for Canada and Would Have a Better Relationship With Canadian Government (82%) than Rival Romney
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Ipsos in Vancouver Elevates Pierzchala to New Leadership Role
Dave Pierzchala to Lead Ipsos Marketing and Loyalty Teams in Vancouver
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Half (49%) of Canadians Bracing for `Bad News' Federal Budget; Few (9%) Think it will be `Good News'
Six in Ten (58%) say Government Should Focus on Deficit Reduction; Four in Ten (42%) Prefer Spending on
Stimulus for Economy -
Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities
One in Three (35%) Young Adults Who Intend to Contribute to an RRSP Will Increase Their Contribution This Year over Last