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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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From "Everything Everywhere All at Once" to "Not Much, Anywhere, Anytime Soon"?
Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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36% of the world’s population still dispute the human origins of climate change
The EDF today presents the findings of an opinion study conducted in 29 countries, covering two-thirds of the world’s population, and including the biggest CO2 emitters.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
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CMA Café: The ESG Imperative
On November 22, join Cynthia Pachovski, CEO of Ipsos in Canada, to discuss how marketers must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.
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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.