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Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Most (75%) Canadians Worry about Balancing Today's Financial Needs with
Saving for Tomorrow

Public Perspectives: Financial Optimism Among Canadians

January 2016

Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet

While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate Markets

Shifting Food and Beverage Consumption Habits Influenced by YEMMies - Young Educated Millennial Moms

The emerging cohort of 1.7 Millennial Moms projected to swell to 4 million consumers over the next 10 years should be considered highly influential

Financial Optimism Generational Tracking

Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter's Late Arrival

Three In Ten (29%) Drivers with Snow Tires Still Haven't
Completed the Task

Public Perspectives: Perceptions are Not Reality

January 2016

Reflecting on 2015, Looking Ahead to 2016

Less than Four in Ten (36%) Canadians Think it was a Good Year for the Economy

Politics Poll 2015

Compared to Conservative Government in 2014 (48%), More Canadians (66%) Agree Liberal Majority Government is Working Well