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Brand Influence - The Importance of Being "Liked"
Half (49%) of Online Canadians Say Their Views of Products and Brands are Influenced by
Recommendations of Those in Their Social Network
Half (48%) of Online Canadians with an Online Social Network Profile "Like" or "Follow" At Least
One Brand or Company -
Canadians Prepare for Canada Day by Writing a Book
Most (95%) Canadians Agree that it is Important for Students to Read Canadian Literature in School
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While Nine in Ten (90%) Pre-Retirees Expect to Have a Successful Retirement, Four in Ten (36%) `Worried' They Won't Have Enough Money
Two in Ten (21%) Say Their Parents Outlived or are
Likely to Outlive Their Money -
Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet
New Ipsos Reid Research Defines Segments of Mobile-Phone Users
Based on Attitudes and Usage -
Sun Life Canadian Unretirement(TM) Index Drops in 2010 as Canadians Lose Confidence About When and How Well They Can Really Retire
Even Confidence in Government Benefits has Fallen
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Canadians Agree Healthcare Should Be the Priority for Both the Provincial (84%) and Federal Governments (73%)
With Federal Provincial Health Accord Set to Expire in 2014,
Most (88%) Say Federal Government Should Initiate Discussions Now, Majority Disagrees (69%) That Progress Can Wait on Account of Economy -
Nine in Ten (87%) Canadians Say That When Connected to Nature They Feel Happier
Overwhelming Majority (85%) Worry that Natural Areas We Enjoy Today Will Not Be Here for their Children or Grandchildren
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Consumers Exercising All Options for Payment Options
New Study from Ipsos Shows Consumers Heavily Favour Debit and Credit Cards over Cash
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Healthy Behaviour Disconnect: Canadians Rank Personal Behaviour, Habits (76%) As Top Factor Influencing their Health
But Two Thirds (61%) Cite Lack of Will Power, Motivation to Engage In Healthy Behaviours
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Canadians Take Their Coffee Seriously
Most drink it daily and claim to suffer if they have to go without