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Majority (64%) See Declining Fertility Rates as Bad News, But Younger Adults Not so Sure
While six in ten Canadians think it is bad news that the fertility rate has hit its lowest level in Canada since records began, over a third think this is good news as there are too many people in Canada and world.
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Canadians Rate Having Close Friends and a Career They Enjoy as More Important for a Fulfilling Life Than Having Children
As Canadian fertility rates hit lowest levels since records began, Canadians currently see having an enjoyable career and having close friends as more important to leading a fulfilling life than having children, including Canadians with kids in their household.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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As Valentine’s Day Approaches, Four in Ten (38%) Say Money is a Major Cause of Stress in their Relationship
While Most (94%) Say its Important for their Partner to Be on the Same Page, One in Three (33%) Say They’re “Going it Alone” on the Household Finances
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Relationship Wars: Spending a source of conflict for as many as one in three (32%) couples
Vast majority (82%) feel financially compatible with their spouse, though more than one in three (35%) think their spouse spends too much money
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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Canadians Divided on Whether Ukraine Should Keep Fighting (39%) or Settle With Russia (30%) and Give up Some Land
Four in ten (39%) Canadians believe that Ukraine should keep fighting and drive Russia from all its land, while three in ten (31%) support a negotiation with Russia, even at the price of giving up some land. The rest (31%) don’t know either way.
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
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Liberals Narrow the Gap, but Conservatives Retain the Hammer
As Parliament resumes, a new Ipsos poll for Global News shows the race between the Conservatives and the Liberals tightening, but the Tories retain the hammer.
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Nearly One in Four Give Parliamentarians a Failing Grade on Legislative Progress as Affordability Emerges as Top Priority Going Forward
Nearly one in four (22%) Canadians give Canada’s parliamentarians a failing grade when it comes to the progress they’ve made passing new legislation since the last federal election.