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Canadians Support Increased Sanctions, Sending Weapons and Stationing Troops in NATO Countries to Deter Russia
Majority (55%) Disagrees that Canada Cannot Afford to Help Ukraine, but Fewer than Half (47%) are Willing to Pay More for Gas Because of Sanctions Against Russia
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Women Executives Whose Advertising Aims to #BreaktheBias
Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.
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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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1 in 5 men in Canada believe feminism does more harm than good and more than one-third believe that traditional masculinity is under threat
Though the majority believe women should not have to put up with online abuse, in reality, Canadian women are more likely to have experienced harmful online behaviours such as sexist or misogynistic messaging online
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Liberals (32%, -1 pt) and Conservatives (32%, -2 pts) Remain Deadlocked in National Vote Intentions in Aftermath of Trucker Protests
NDP Support (23%, +5 pts) Rises since Federal Election
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COVID’s worrying impact on our relationship with food & body image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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[WEBINAR] Women Executives Whose Advertising Aims to #BreaktheBias
Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.
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BC Booster Shots: Fewer than Half (44%) of British Columbians with Two Doses of a COVID-19 Vaccine Plan to Get Their Booster Shot as Soon as Available
One-Quarter (25%) Say They Will Get Booster but Not Right Away, While 18% Say They Will Not Get Booster; 13% Remain Undecided
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.