Search
-
April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
-
Tories (43%) Hold a Steady 19-Point Lead over Liberals (24%), as a Third of Canadians Say They Would Never Vote Liberal in the Next Election
The Conservatives have a 19-point lead over the Liberals, who still appear at risk of losing their second-place position.
-
Just 17% of Canadians Give the Latest Federal Budget Two Thumbs Up
Four in ten Canadians would give the latest federal budget two thumbs down. Only around two in ten overall think the budget is good.
-
Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.
-
How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
-
Less Than Half (48%) of Canadians Are Satisfied with Their Provincial Healthcare System – The Same Result as Last Year
Only a quarter (25%) believe that additional funds injected in the system over the past decade have improved the situation
-
The Marketing of Corporate Purpose
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.
-
MNP Consumer Debt Index Rebounds Significantly as Concerns over Interest Rates Ease
Fewer Canadians concerned about their current debt situation and more rate their personal debt situation ‘excellent’.
-
Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
-
Helping with Everyday Expenses, Investing in Healthcare and Reducing Personal Taxes are Canadians’ Top Budget Priorities
Pocketbook relief and healthcare investments are Canadians’ top budget priorities regardless of the party of their choice.