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How Well Do You Really Know Your Concept?

by Helen Wing

Reputation of Post-Secondary Institution the Driving Factor for Canadians in Choosing What College or University to Attend

Reputation (90%), Acceptance (86%), Program (85%) and Experience (75%)
Lead as Most Important Factors

Four in Ten (43%) Working Canadians Rate Their Company as `Not Committed' to Community Service

Half (50%) Have Been Inspired to Volunteer By Someone in Their Life; Community Service Mentors Most Inspirational in Adulthood (61%)

Eight in Ten (79%) Canadians Believe Childhood Obesity is a `Major Health Problem' Facing the Country's Youth

But Fewer than One in Ten (7%) Parents Think Their Children are Overweight

Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)

Most Millionaires Shop at Walmart

Value for Price the Driving Factor for Most Millionaires' Retail Purchases, But Some Categories Buck the Trend

Familiarity (74%) and Support (87%) For Canada's Supply Management System High Among Country's Mayors and Reeves

Nine in Ten (90%) With Local Supply-Managed Industries Believe System is Important to Their Communities

Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies

By Harriet Shenken & Danielle Da Cruz

Decoding the Face of Advertising

by Michael Rodenburgh

From "Bowling Alone" to Bowling Online: The Link between Social Media and Social Capital

by Mike Colledge