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Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy
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Ipsos appoints Cynthia Pachovski as CEO of Canada
Pachovski's exceptional track record made her the clear choice to lead as CEO and further grow Ipsos Canada in its pre-eminent place in Canadian market research.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Are We Entering A Recession? Canadians Fear Impending Economic Downturn
Vast majority believe the Canadian economy will soon enter a recession or are already in one
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Six in Ten Canadians (60%) Can’t or Don’t Want to Pay More Taxes to Help Fight Climate Change
A similar proportion (57%) considers the pipeline to be the safest means of transporting oil – a significant 10-point increase.
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Nearly Half (47%) of Canadians Would Prefer a Charitable Gift Over a More Traditional Gift This Holiday Season
One in Four (24%) Prefer a Charitable Donation Chosen by the Giver; a Similar Proportion (23%) Prefers a Charity Gift Card Where the Recipient can Choose the Charity That Benefits
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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Canadians Offer Mixed Reviews of Minister Freeland’s Economic Update, Noting Some Key Omissions in the Plan
Four in Five (79%) Say No New Investments in Healthcare is a Negative for Canada; Six in Ten (62%) Believe no Reduction in GST, Carbon or Gas Taxes is Bad News
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Seven in Ten (69%) Proud of Canada’s Presence at World Cup
But only a third (34%) say they will be paying close attention.