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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment
Canadians Also More Reluctant to use Bitcoin or Purchase Goods or Services
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Nearly 8 in 10 (79%) Young Canadians Believe Pandemic Created New Work Opportunities
Young Canadians Resilient in Face of Adversity, But Not Free of Mental Health Worries
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Canadians Are Concerned About Climate Change, Yet Demonstrate Low Awareness and Low Hope For Action
Only one in three Canadians believe that the government has a clear plan in place to tackle climate change
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Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern
Awareness of government actions to combat climate change is low in most countries despite high level of concern.
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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Canadians Want to See Help with Increasing Cost of Living Addressed in the Upcoming Federal Budget
Lowering Taxes and Healthcare Investment Round Out Top 3
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.