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Ipsos ESG Webinar Series
Join us for strategic insights exploring the ESG landscape and opportunities for brands.
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Home Ownership "Only for the Rich" as More Renters Are Giving Up On Ever Owning a Home
Over the last year, Canadians’ attitudes towards homeownership have grown increasingly negative.
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
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Canadians Increasingly Believe (88%, +3) that Children Around the World Face a More Frightening Future than when They Were a Child
Nine in Ten (89%, + 7 pts) Canadian Parents Fear for their Children’s Future
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Ipsos Global Consumer Confidence Index
Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
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Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)