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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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New Tech Update To Help Social Distancing In Real-Time Launched For Retailers And Public Spaces
Red and Green traffic light system alerts staff to occupancy thresholds, and more
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Dwindling Hopes for Canada Getting COVID-19 Under Control by the Summer: Less than Half (47%) are Optimistic, Down 11 Points
Majority of Canadians (67%) Still Think Virus Can Be Controlled by End of 2021
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MNP Consumer Debt Index Reaches Record Low Amid Overspending, Pandemic Woes
Two in Ten Canadians on the Financial Naughty List this Holiday Season, Many More Risk Sliding into Low-Interest Debt Trap
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45% of people globally are currently trying to lose weight
More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
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One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans
Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions