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Keeping a Steady Income a Source of Financial Stress for 45% of Canadians

One Quarter (25%) of Working Canadians Don't Feel Secure in their Job

Support for Airstrike Mission Against ISIS Rises to 76% (up 12 points since start of mission); Majority (83%) Believes it's a Combat Mission

Seven in Ten (69%) Support the Use of Canadian Forces on the Ground in a Combat Mission against ISIS in Iraq

Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Only One Half (48%) of Canadians are Saving for their Retirement

Keeping a Steady Income (45%), Saving for Retirement (40%)
Top Sources of Financial Stress

Mobile

Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customized continuous retail audit projects.

Missing the Target: One in Three (31%) Canadians Sad to See Target Go

Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%)

Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.

Radio Sector Tunes in to Richer Insights with TouchPoints

CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution

ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada

Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire