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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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COVID’s worrying impact on our relationship with food & body image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Nearly Half (46%) of Canadians Say they “May Not Agree with Everything” Trucker Convoy Says or Does, But ...
Sympathy for Convoy Rises to 61% among Canadians aged 18-34. Nearly Four in Ten Canadians Agree with a Lot of What Trucker Protests are Fighting For, Even if they Might Not Say it Publicly
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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.