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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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Growing Proportion (22%, +3) of Canadians are “Completely Out of Money,” Saying there is No Way They Can Pay More for Household Necessities
Half (52%) of Canadians are Concerned they Might Not Have Enough Money to Feed their Family, Rising to 64% Among Parents; Women More Concerned Across the Board than Men
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Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023
Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Inflation has citizens’ around the world pointing a finger at government policies
People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.
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Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year
Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Are We Entering A Recession? Canadians Fear Impending Economic Downturn
Vast majority believe the Canadian economy will soon enter a recession or are already in one
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Canadians Intend to Rein in Holiday Gift Spending This Year
Nearly Half (45%) are Concerned they Might Not Have Enough Money to Buy Holiday Gifts for Family or Loved Ones, Rising to 58% of Parents
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For Majority (75%) of Canadians Concerns About Inflation are Increasing
Eight in Ten (81%) Concerned About Recession Before Year’s End