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Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch
Ipsos Reid MediaCT and RealityMine Announce Launch of MultiMedia Study, TouchPoints Canada
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TouchPoints - Multimedia Study a `Must-Have', Not a `Nice-to-Have'
Quebec Agencies and Media Companies Support Launch of Ipsos Reid MediaCT's Cross-Media Measurement Study, TouchPoints Canada.
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Commercial Sources Still Dominate Video Viewing in Canada
Among Screens Used for Viewing, the Big Screen (TV) Remains King
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Election Debate Viewers Say Hudak Wins, Gets Knock Out Punch While Horwath Impresses, Wynne Falters
Hudak Named as Leader with Best Policies & Ideas (36%, up 6 points), Ahead of Horwath (31%, up 7 points) and Wynne (28%, down 3 points)
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Content Stacking on the Rise
Traditional TV Services (Cable/Satellite/IPTV) Alive and Well in Canada Despite Wide Adoption of Over-The-Top (OTT) TV Services