Search
-
Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
-
Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
-
Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
-
Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
-
Canada’s Reputation Shines Internationally and at Home
Ipsos poll for Halifax International Security Forum shows citizens of 28 countries surveyed believe Canada will have the most positive influence on the world in the next decade
-
75% of Canadians say they’d have more respect for global institutions if democratic nations had more influence
Canada trusted to comply with any new international institutions and agreements to deal with global challenges, if formed
-
Canadians Can’t Agree on Clear Path to Ending Vaccine Mandates
One fifth of Canadians (20%) think vaccine requirements for leisure activities should end immediately; One fifth (20%) would wait for infection rates to be negligible
-
Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
-
Canadian Men Perceived As Less Likely to Share Physical and Mental Health Concerns vs. Women; More Comfortable Talking about Physical Health than Mental Health
Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.
-
Amid Inflation, Supply Chain Challenges, and Ongoing Pandemic, Canadians Approaching Holiday Spending with Caution
Feeling More Financially Secure May Not Necessarily Translate into More Holiday Spending