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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Eight in 10 (81%) Young Canadians Report Satisfaction with Their Life, up 4 Points from Last Year
Boys/Men Feeling more Positive than Girls/Women; Teens More Optimistic than Twenty-Somethings
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Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector
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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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Canada Most Preferred Global Supplier of Oil
With the world facing an energy polycrisis, opportunity knocks on Canada’s door
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change.
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Six In Ten Are Scaling Back Their Summer Vacation Plans Due To Inflation (62%)
A Quarter (24%) of Canadians Say There Is No Way They Can Afford a Summer Vacation.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Canadian Consumers see Tech as Driving Force Behind Small-Business Growth
Majority (54%) of Consumers Disagree that E-Commerce has now Peaked