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Measure, Manage & Improve Your Retail Performance
Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
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Social Media Levels Playing Field For Canadian Small Businesses
How digital tools support women, young Canadians and new Canadians along their entrepreneurial journeys
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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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Unlocking Unstructured Data: AI Applications in healthcare
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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[WEBINAR] Bringing Consumer Occasions to Life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
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Nearly Half of Canadians (48%) Are $200 or Less Away from Financial Insolvency
On Average Have $557 Left Each Month After Paying Bills (-$142); Lowest Since 2016
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2019 Financial Service Excellence Awards (Formerly Best Banking Awards)
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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.