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War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)
Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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One Half (49%) of Canadians Want a Federal Election in 2023
Slim Majority (54%) say Trudeau Should Step Down as Liberal Leader in 2023, But Only One Quarter (27%) Believes He Will
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61% of Canadians Say Misinformation is More Likely to Spread Because of Elon Musk’s Twitter Takeover
The same proportion (62%) say they are less likely to use Twitter as a source of information because of Musk’s acquisition
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Young Canadians More Trusting of Information on Social Media Than Other Generations
Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.
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December 2022: Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady
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Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation
One third are less confident in making financial progress this year.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.