Search
-
Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
-
Strong support for access to assessment for medical assistance in dying for those with a severe, treatment-resistant mental disorder causing intolerable suffering
Support is comprised of 34% who strongly support and 48% who somewhat.
-
Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
-
Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
-
How much is too much? Nearly half of Canadians think gambling ads have gotten out of hand
Ipsos polling finds that Canadians are experiencing fatigue from gambling advertising.
-
The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
-
Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
-
Agency partnerships, audio marketing on the upswing in 2023, survey finds
One in four marketers have ‘fundamentally changed’ their digital strategy