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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Happy Canada Day? 7 in 10 Canadians (70%) Think Canada is “Broken” as Canadian Pride Takes a Tumble
Many Canadians feel less proud and positive about their country, with growing discontent and declining national sentiment.
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In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality
More Affordable Adventures Likely to Define Summer 2024.
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June 2024: Consumer confidence down in Middle East
In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Summer Vacation Budgets Heat Up: Higher Proportion Expect to Spend More (20%) than Less (15%) on Travel, this Summer, Compared to Last Summer
Around Half (48%) Admit they Often Spend More than they Should
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Despite Summer Heat, Liberal Troubles Remain Frozen
If a federal election were held tomorrow, the Conservatives would enjoy a comfortable victory over all other parties with 42% of the decided vote