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Trudeau Liberals (38%, +2) Maintain Lead Over Conservatives (32%, +1) Amid Second Wave of Pandemic
While Strong, PM’s COVID Approval Rating (59%, -15 since April) Still Trails Provincial Premiers (65%, -19 since April), Municipal Mayors (71%)
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Half of Canadians (48%) Getting Tired of Following Public Health Rules About COVID-19
Despite this, majority continue to follow facemask rules and nine in ten support continued closure of land border with the United States
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Germany Retains Top “Nation Brand” Ranking, the UK and Canada Round Out the Top Three
U.K. moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year.
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Only One Quarter (26%) of Canadians Support Protestors Removing or Defacing Statues of Historical Figures Accused of Perpetuating Racism
Support for Black Lives Matter Movement Strong at 68% of Canadians
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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Canadians Losing Faith that Businesses are Making Significant Efforts to Keep People Safe (35%, down 34 Points)
This Despite Growing Effort (50%, Up 7 Points) Among Canadians to stay Vigilant when in Public.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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[WEBINAR] Navigating Brand Growth in the Moment
Don’t get caught off guard – ensure you are managing your brand health in real time, pivoting and responding to how people are experiencing your brand in the moment.