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Welcome to the Metaverse
In our latest paper we explore what it is now, what it will become and how you can be a part of it
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SeeHer and Ipsos release strive for more whitepaper that showcases how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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A majority of both consumers and REALTORS® disagree that the process of home-renting is free from discrimination: 43% of REALTORS® say they’ve seen a rental deal fall through as a result of discrimination
Ipsos Public Affairs’ survey for Ontario Real Estate Association’s Presidential Advisory Group to understand and advance diversity, equity, and inclusion in Ontario real estate
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2022 Financial Service Excellence Awards
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The Reputation Council Report 2022
The latest Ipsos' Reputation Council sitting takes place against a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of COVID.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Canadians Supportive of Indigenous Involvement in Canada’s Energy Sector as Part of Reconciliation Process
Only a moderate proportion (52%), however, agree that without Indigenous engagement, Canada’s natural resource development should not proceed
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World Mental Health Day 2022: Three in four globally say mental and physical health are equally important
Mental health now ranks 2nd among global health concerns, overtaking cancer
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Feeling Anxious? You’re Not Alone. As Many as Three in Ten (31%) Ontarians Report Having a Diagnosed Mental Health Condition – Most (75%) of Which Are Dealing with Anxiety
Nearly Half (45%) Say it Would Be Difficult for Them to Discuss Their Mental Health with Loved Ones