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Approval of Trudeau Government Hangs in Balance for Next Session of Parliament (48% Approve vs. 52% Disapprove) as Affordability Named Top Priority by Canadians
Plurality (42%) Say Trudeau Should Step Down Before Next Election
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Canadian Men Perceived As Less Likely to Share Physical and Mental Health Concerns vs. Women; More Comfortable Talking about Physical Health than Mental Health
Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.
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Amid Inflation, Supply Chain Challenges, and Ongoing Pandemic, Canadians Approaching Holiday Spending with Caution
Feeling More Financially Secure May Not Necessarily Translate into More Holiday Spending
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British Columbians’ Views on Freedom of Information and Privacy
Most British Columbians think they have access to the information that they need to trust government decisions.
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Online Harassment Against Journalists and Media Professionals is on the Rise
Women and LGBTQ2+ People at Greater Risk
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Despite climate concern, fewer Canadians have changed their consumption habits than before the pandemic
Women lead climate-conscious changes in Canada; key generational differences in the steps adopted
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump
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Two thirds of Canadians (65%) consider ESG important factors when deciding on investment purchases
Gen Z and Millennials are more likely to say ESG factors are important than older generations
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.