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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Canadians Cutting Back on Dining Out (54%) and Entertainment (46%) to Save Money Amidst Decades-High Inflation
Others Looking at Flyers for Sales (51%), Putting off New Purchases (47%), Couponing (31%), Eating Less Meat (24%), or Fresh Fruit and Vegetables (22%) in Order to Cope
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As Campaign Kicks Off, Four in Ten Choose Ford as Best Premier (41%) ahead of Horwath (32%) and Del Duca (21%)
Ford Leads Other Leaders on 9 Attributes Tested, Horwath on 5, Del Duca on None
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Progressive Conservatives Pull Away from the Pack as Official Race Gets Underway
On Heels of Pre-Election Budget, PCs (39%, +4) Pull Out Ahead while Liberals (26%, -6) and NDP (25%, +2) Split Progressive Vote
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Health and Pocketbook Issues will Drive Vote Choice in Upcoming Ontario Election, Say Voters
Healthcare (31%), Handling of COVID-19 (25%), Lowering Taxes (24%), Help with Day-to-Day Expenses (22%) and Making Housing More Affordable (21%) are the Top-5 Issues that Will Determine How Ontarians Vote
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ESOMAR: Fulfilling the Consumer’s Quest for Meaning
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.
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Small Business Owners in Canada Continue to Struggle
We share insights from Ipsos’ quarterly Small Business Context tracking study which sees consumer confidence among small business owners is waning and their financial health is deteriorating.
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Canadians Want to See Help with Increasing Cost of Living Addressed in the Upcoming Federal Budget
Lowering Taxes and Healthcare Investment Round Out Top 3
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From One Shock to Another
The shock of the pandemic isn’t yet behind us yet, and the shock of Ukraine is far from being understood. Here’s what we know at the moment.
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Young Canadian DIY investors more concerned about their financial future, not in it for immediate rewards
85% of young Canadians are direct investing to reach their long-term financial goals