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The Marketing of Corporate Purpose
Join us on May 22 for a session, in the simplest of terms, about the selling of Corporate Purpose.
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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist
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Relationship Wars: Spending a source of conflict for as many as one in three (32%) couples
Vast majority (82%) feel financially compatible with their spouse, though more than one in three (35%) think their spouse spends too much money
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
The Newcomer Perspective
An industry-first partnership with the Institute for Canadian Citizenship (ICC) to capture the full spectrum of the Canadian newcomer experience.
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Google / Ipsos Multi-Country AI Survey
Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).
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Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)
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Most Influential Brands in Canada 2023
Ensure you're there for this top-tier marketing event to discover key insights and the defining criteria that propel a brand to a status of influence in today's world.
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What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise
Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.