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New Market Research Offer Sharpens Raw Data for a Competitive Edge
Ipsos Reid and Tell Us About Us Inc Combine Forces for New, Unique Arrangement
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Majority (53%) of Canadians Believe Fresh Water is Canada's Most Important Natural Resource
Yet Canadians Greatly Underestimate Their Daily Water Use Saying They Use On Average 66 Litres Versus Reality of 329 Litres
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Two in Three (65%) Say Current Housing Market is a Buyer's Market
Home-Buying Intentions Rebound From Last year As More Canadians are Likely To Buy a Home in Next Two Years
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New Survey on Canadians' views on Climate Change and the Economic Crisis
45% of Canadians Agree that Serious Action on Climate Change Should Wait Until the Recession is Behind Us
Seven in Ten (71%) Say It is More Important for the Government to Focus on Jobs Than Climate Change at the Moment -
While Most (71%) Businesses Use Technology to Drive Revenue and Stay Competitive, Six in Ten (62%) Say Their IT Staff is Expected to do More With Less in this Economic Downturn
One in Three (31%) Are Investing Fewer Resources into Upgrades and New Technologies, But Most Are Staying the Course (59%) or Investing More Resources (10%)
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85% of Canadians Say Their Eating Habits Need Some Improvement
To Improve Their Fitness Levels, Seven in Ten (68%) Have Changed their Eating Habits in the Last Year
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As RRSP Deadline Approaches, More Canadians Poised to Contribute, But Many Existing Contributors Likely to Scale Back Their Contributions
One Quarter of Canadians With Retirement Savings `Anxious' (19%) or `Panicking' (5%)
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Three Quarters (74%) of Ontarians Dining in More Often in Order to Reduce their Expenses
In an Effort to Save Money, Two in Three (64%) Have Been Shopping for Less Expensive Meal Ideas, Turning to Private Labels (62%)
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Normal Programming Will Resume Shortly... For Those That Notice?
Almost One-Half of Time Spent Online is Multi-Tasking--44% of Canadians are Online While Conducting Other Activities, Such As Watching TV, or Listening to the Radio Time Spent Online Continues to be On Par with Television Watching, Although Skews Heavily Toward the Younger Generation
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One Quarter of Retired Canadians Cite Their Health as a Major Reason for their Retirement
Retirees and Pre-Retirees Disagree on Whether Financial or Physical Health Would Be Best Gift During Retirement