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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Canadians Back Behind the Wheel Planning Road Trips for 2022
Reconnecting with family and friends a draw for many
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Canadians Cutting Back on Dining Out (54%) and Entertainment (46%) to Save Money Amidst Decades-High Inflation
Others Looking at Flyers for Sales (51%), Putting off New Purchases (47%), Couponing (31%), Eating Less Meat (24%), or Fresh Fruit and Vegetables (22%) in Order to Cope
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Amid Record Inflation, Eight in Ten (83%) Canadians Expect Large Increases in the Cost of Food
Two-Thirds (63%) Say Increased Food Costs will Negatively Impact Quality of Life; Households to Spend Less on Socializing, Delay Large Purchases to Cope
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Canadian Gaming Summit
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape
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One in Three (32%) Working Canadians Say They’d Look for Another Job if Their Employer Forced Them to Work Exclusively at the Office/Workplace
Four in Ten (44%) say Their Workplace Now Offers Flexible Arrangements that Didn’t Exist Prior to the Pandemic