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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
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Four in Five (78%) Canadians Concerned That Inflation will Make Everyday Things Less Affordable; One in Four (24%) Say They Can’t Absorb Higher Costs
Four in Ten (44%) are Concerned They Might Not Have Enough Money to Feed their Family
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Amid Inflation, Supply Chain Challenges, and Ongoing Pandemic, Canadians Approaching Holiday Spending with Caution
Feeling More Financially Secure May Not Necessarily Translate into More Holiday Spending
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Nine in Ten (92%) Canadians Want their Government to Ensure Domestic Military Pilot Training to Fortify National Sovereignty
Canadians are looking inwards at how best to secure sovereignty and domestic economic growth: this extends to Canadian defence and security acquisitions
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Three Quarters (74%) Support Mandatory Vaccination for Public-Facing Workers; 65% Support Same for Return-To-Office
Lowering Income Taxes (39%) and Addressing Affordability (37%) Top Priorities for Canadians for Post-Pandemic Recovery