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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Just Under Half (48%) of Canadians Say They Would Be Likely to Speak up Against Homophobic or Transphobic Comments on Social Media
Although There is Strong Support in Canada for the LGBTQ2S+ Community, Canadians are Split on Active Engagement
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Six in Ten (59%, +3 pts) Canadians Agree That if Canada's Government Does Not Act Now to Combat Climate Change, It Will Be Failing the People of Canada
However, 35% (+5 pts) Agree that Now is Not the Right Time to be Investing in Measures to Reduce Climate Change Given the Tough Economic Conditions
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Ipsos is recognized as a 2023 Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfilment
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Despite Softening Inflation, Canadians’ Affordability Concerns Remain Acute
Eight in ten (81%) continue to be concerned about rising everyday costs, while seven in ten (71%) are concerned that interest rates are rising faster than they can adjust.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure
Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years