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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
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Canadians Want to See Help with Increasing Cost of Living Addressed in the Upcoming Federal Budget
Lowering Taxes and Healthcare Investment Round Out Top 3
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Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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Consumer confidence below pre-pandemic levels in many countries
There are some bright spots, but clouds are moving in.
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Only One-Third Of Canadians Believe Most People Can Be Trusted
Low Interpersonal Trust and Declining Social Cohesion Point To A More Fragile Society
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30% of adults say most people can be trusted
Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
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Nearly Half of Parents Say Their Child is Playing No Sports Due to the Pandemic
Lower income households more likely to have kids out of sport
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Worry Over Inflation on the Rise as Six in Ten Canadians (60%, +16pts) Concerned They Might Not Have Enough Money to Feed their Family
Growing Majority (85%, +7pts) Concerned That Inflation Will Make Everyday Things Less Affordable