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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)
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The Inflation Crisis: 74% of Canadians Are Concerned About Inflation in 2022
More Inflation Means Less Giving: As Many as Seventeen Percent (17%) Expect to Give Less to Charities in 2022 Because They Worry About the Effects of Inflation on Their Finances
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Young Canadian DIY investors more concerned about their financial future, not in it for immediate rewards
85% of young Canadians are direct investing to reach their long-term financial goals
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Over Half (55%, +3) of Canadians Concerned about Impact of Rising Interest Rates on Financial Situation
Rising Cost of Living Further Stretches Households; Nearly Half (47%) Believe Feeding Family Has Become Less Affordable in Past Year
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[WEBINAR] Women Executives Whose Advertising Aims to #BreaktheBias
Hear from Women Executives to learn how their Marketing & Advertising are driving change and helping to break gender bias.
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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Nearly Half (46%) of Canadians Say they “May Not Agree with Everything” Trucker Convoy Says or Does, But ...
Sympathy for Convoy Rises to 61% among Canadians aged 18-34. Nearly Four in Ten Canadians Agree with a Lot of What Trucker Protests are Fighting For, Even if they Might Not Say it Publicly
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BC Booster Shots: Fewer than Half (44%) of British Columbians with Two Doses of a COVID-19 Vaccine Plan to Get Their Booster Shot as Soon as Available
One-Quarter (25%) Say They Will Get Booster but Not Right Away, While 18% Say They Will Not Get Booster; 13% Remain Undecided
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.