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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Most (88%) Canadians Say We Need More Competition as it’s Too Easy for Big Business to Take Advantage of Consumers
Only Half (48%) Agree That Less Domestic Competition is Necessary to Enable Canadian Companies to Compete Internationally
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Mental Illness now Considered by More Canadians as a Disability
Burnout, increased workload and financial protection if sick with COVID-19 among top stressors.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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Willing to Share? Three Quarters Think Canadian Government Should Donate Vaccines to Developing Countries
Three in Ten Support Spending More to Purchase Vaccines for Developing Nations
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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One in Five Canadians Say They May Never Be Comfortable Living Without Masks or Vaccine Mandates
Two in Three (65%) Say Governments Not Doing Enough to Get Us Back to Normal
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Strong Majority (83%) of Canadians Support Some Form of Boycott of Beijing Winter Olympics
Half (50%) of Canadians Over 55 ‘Strongly Support’ Boycott Over Human Rights Violations