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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better
Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries
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10 things we’ve learned from the Covid-19 pandemic
Ipsos analysis, prepared for the World Economic Forum, sets out 10 themes which have really come to the fore in recent times.
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CMAinsights: Communication, trust & innovation
As a new year dawns, it’s time to think forward and embrace a new age of marketing. Gone are the days of using history to guide your actions – instead, marketers are trying new and innovative ways of listening to customers in order to grow brands and drive revenue.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2022
Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Canadians Remain Resilient: Despite the Roller Coaster of 2021, Most Canadians Have a Positive Outlook on their Personal Happiness, Health Closing Out the Year
However, Grocery (48%, +36), Housing (31%, +19) Costs Cited as Top Barriers to Financial Security, Up Significantly from Last Year
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food