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Media Mix Changing For Canadian Marketers
Print, Radio and TV Continue to Be Big Casualties as Marketers, Agencies Shift Spending to New Frontiers
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British Columbians Support Provincial Government Action On Driving Cell Phone Ban
Overwhelming majority (94%) Support Provincial Government Legislation on Cell Phone
Usage while Driving, Although Some Feel the Government Could Have Gone Further -
Looking ahead to Holiday Gift Giving, Majority (54%) Agrees that Compared to Last Year, Receiving a Gift of Cash is More Welcome
Half (47%) Says They'd Prefer to Receive Money Over Other Gifts, and More Say They're Likely To Give the Gift of Money to Friends and Family This Year (42%) than Last Year (38%)
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Two in ten (20%) Canadians say they will attend an official Remembrance Day service on November 11th this year - Up from 16% in 2008
Approximately 13 million Adult Canadians (54%) say They have a Direct Relative Who Has Served as a
Member of the Canadian Forces During a War/Conflict or is Currently Serving in the Canadian Forces -
`Tis Better to Give Than to Receive
Most (87%) Canadians Prefer to Give Gifts than to Receive (13%), But Men and Women Have a Harder Time Finding the Perfect Gift For Family Members of the Opposite Sex
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Canadians Becoming Less Concerned With Online Security
A 13% Decline in Those Very Concerned Compared to 2003
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On Eve of Royal Visit of Prince of Wales and Duchess Camilla, Majority (57%) Believe Charles Should Take The Throne When Time Comes (up from 51% in 2005)
Country split on whether Canada's head of state should be the Governor General (53%) or the Queen (47%)
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Provincial Grit Fortress Ontario Cracks: McGuinty Liberals Tumble (-6) to 39% Support While Hudak PCs In the Hunt (+5) at 36%, Horwath NDP Engaged (+4) at 16%
But While Ontarians (58%) Expect More in Responding to Recent Problems, Government Sidesteps Most Scandal Blame (35%)
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Most (71%) Canadians Aware of Tax-Free Savings Accounts, One Quarter (24%) Have Opened an Account
Primary Reason Among those Without a TFSA For Not Having One is That They Have No Money to Invest