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Confessions of the Ad Men
Do media planners and buyers see the world as others do, and does it affect the decisions they make?
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BC Views on Natural Resource Development
Most Think Resource Development is Good for BC, But Many Concerned About Quality of Current Debate and Discussion
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Canadians Mixed on Trudeau’s Trek Across Canada
Despite Most (92%) Believing it’s Important for PM to Talk to Canadians and Hear Concerns, Half Say it was a Waste of Money (52%), Meant to Distract from Bad News (51%)
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Workplaces that are Implementing the National Standard of Canada for Psychological Health and Safety in the Workplace Described by Employees as Psychologically-Safer Environments
More Canadian Employees Knowledgeable (+13) about Mental Health, Fewer (-10) Describe their Workplace as Being Psychologically Unsafe
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Ipsos FIVE Monthly Fact: January 2017
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year's Resolution
Two in Ten (18%) Would Purchase a Gym Membership to Achieve Their Goal
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Canadians Forecast Across-the-Board Improvement in 2017
Canadians Anticipate Spending Less on Leisure and Entertainment, More on Life Essentials, Debt Payments and Savings
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Three in Ten (27%) Canadians, led by Albertans (46%), Describe 2016 as an Annus Horribilis
Negative Verdict Driven by Too Many Terrible Things Happening in the World (58%), Their Own Personal Financial Situation (48%) and
the Election of Trump (45%) -
Majority (53%) of Canadians Now Believe Canada Should End Formal Ties to the British Monarchy when Queen Elizabeth II's Reign Ends, Up 10 Points
Those who have seen Netflix "The Crown" Series more Favourable towards the Monarchy, But Still Favour Severing Ties
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Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey
Two in Three (68%) Canadians Maintain that it's the "Christmas Season", Instead of More Inclusive "Holiday Season" (32%)