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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Eight in Ten (79%) Canadian Parents say New Canada Child Benefit Will be an Improvement Over Universal Childcare Benefit
Parents See Allocating Most of the Benefit to Day-to-Day Expenses (37%) and Education Savings (22%)
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Canadians Trust their Doctors to Make the Right Choice, But Patients and Doctors Believe Strongly that Cost Should Come Second to Good Health
Vision Loss a Source of Concern for Majority
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Views on Real Estate Market Surge as Economic Confidence Rebounds
Half (50%) Say Neighbourhood Real Estate Market is Stronger than Last Year; 48% Say it will
Strengthen in the Next Year -
Majority of Canadians say there's "something for everyone" in Canada, so why go anywhere else?
Despite being eager to vacation at home, the average Canadian has visited 5 other
countries -
Canadians Favour More Tools for Prosecutors to Combat White-Collar Crime and Want to See Legislation that Better Targets Guilty Parties
Four in five Canadians agree that Canada should add deferred prosecution agreements (DPAs) to the list of tools available to prosecutors so they have another way to enforce Canada's laws
Fully two thirds indicate that it is very important that Canadian legislation should target the individual business executives who may have personally broken the law (67%) and be structured to ensure that innocent people don't lose their jobs, their pensions or their investments because of the actions of individual executives at a company (68%) -
On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to use Washroom of Gender Assigned at Birth
Canadian LGBTQ Community Feels Less Safe,
More Discriminated Against than Most Canadians