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Strong Majority (82%) Believe Canada Should Rely Less on Trade with China: Moderate Support for Trudeau Government Approach to China
Majority Want Canada to Support Hong Kong, but Split on Whether to Risk Further Economic and Political Sanctions
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Most Canadians (88%) Say Social Media Companies Should Do More to Block or Remove Messages that Spread Hate or Racism, Inform Police (83%) of these Messages
Eight in ten (82%) Support Companies Who Reduce Social-Media Advertising until Social-Media Companies do more to Address Issue
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Amid Relief Measures and Store Closures, Canadians Report Pandemic ‘Savings’ of $148
Households Left with $750 at Month-End, But Worried about Longer-Term Effects of Coronavirus on Jobs and Economy
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Strong Majority of Canadians (85%) Want Canada-U.S. Land Border Closed Until At Least the End of 2020
Just Two in Ten (21%) say Canada Needs to Open its Borders to Help the Travel and Tourism Industries
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Canadians Split on Future of CERB: 52% Believe CERB Should be Discontinued at its Earliest Opportunity
Six in Ten (63%) Believe the CERB is being misused by many Canadians; 72% Say CERB Has Allowed Many to Not Go Back to Work when they Should; Eight in Ten (79%) Support Tax Hikes or Spending Cuts to Pay for Income Supports
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Eight in Ten (79%) Canadians Support their Municipality making Facemasks Mandatory when in a Public Place
Most Believe Second Wave Will Hit their Community in the Fall (77%), Want Businesses Shut Down Again if it Does (83%)
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in more countries.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip
Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular