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Perceptions about the Safety of Canada’s Roads have Deteriorated within the Last Two Years
The Proportion of Canadians who Think that Road Safety is a Serious Issue in Canada has increased from 59% in 2021 to 65% in 2023
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Restaurants Canada SHOW 2023
Ipsos is delighted to be taking part in the foodservice and hospitality event of the year. Don’t miss out hearing Ipsos’ vast foodservice industry research insights!
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In Vino Veritas? Three Quarters (73%) of Canadians Unlikely to Change Alcohol Consumption Following New Health Canada Guidelines
Still, four in ten (40%) say they’ve been cutting back their alcohol consumption since the New Year and two in ten (18%) have already participated in a ‘Dry Month’
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Over a Quarter (27%) of Canadians Do Not Feel Safe Taking Public Transit Alone, Rising to 44% of Toronto Residents
Three in Ten (31%) Canadians Say They Are Now More Alert and Aware of Their Surroundings on Transit, Including 49% of Toronto Residents
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Fraud is too Common in Canada: Nearly Half (43%) of Canadians Have Knowingly Been Victimized by Fraud or Scams, in their Lifetime
Breaking Stereotypes: Older Canadians (55+) are among the least likely to report being fraud victims
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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New research: decoding internet fashion aesthetics
Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
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[WEBINAR] How to Spot Unexpected Competitors and Brand Growth Opportunities
Join us on February 28 to hear tips for how to spot competitors, consumer signals, and commercial opportunities through the lens of social data.
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Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023
Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)