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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Monitor the Online Spread of the Coronavirus to Understand its Global Impact
Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months. Learn how the virus’s impact on the economy is the #2 topic discussed online.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2020
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.