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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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Marketers Take Note: Live TV the Main Course in Canadian Media Diet
Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Extended Days Mean More Opportunities for Marketers to Engage with Canadians
Canadian Day Averages 31.3 Hours, Creating More Opportunities for Engagement
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Commercial Sources Still Dominate Video Viewing in Canada
Among Screens Used for Viewing, the Big Screen (TV) Remains King
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Election Buzz: Week Two of the Ontario Campaign on Twitter
Tories (62% of Mentions) are Dominating the Twitter Debate while the Liberals (25%) and the NDP (12%) Trail
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Election Buzz: Week One of the Ontario Campaign on Twitter
Liberals (39% of Mentions) and Tories (38%) Share the Buzz on Twitter, while the NDP (23%) Trail