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[WEBINAR] Short-Form Social Misfits: Cracking the Code of Creative Excellence
Join us to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.
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Global worry about the impact of Trump’s economic policies
In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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America’s reputation drops across the world
Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.
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Global attitudes to happiness and quality of life
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. Canada ranks lower than the global average at 67%.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.