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Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing
More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.
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Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited
Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Majority (54%) Of Working Canadians Or Their Spouse Contend With Mental or Physical Health Conditions
Three-Quarters (75%) Of Women Say They Want Or Need Benefits That Specifically Support Women’s Health
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Canadians Say They Need $846K To Be Financially Independent
Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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Coffee Association 2024 Conference
Hear Mauricio share recent Ipsos research about what makes each cohorts’ coffee consumption unique and how it has been evolving in the past years, with the objective of discussing the Portfolio Management strategy the category is facing: the Balancing Act of protecting your base and innovating for the future.
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.